Event Mobile Ordering
Event Mobile Ordering
Event Mobile Ordering
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed
Challenge
At a music festival, the vibe is everything. But nothing kills it faster than waiting in a 25-minute line for a drink, missing your favorite song, and losing your friends. For vendors, these queues mean overloaded bartenders, lost sales, and frustrated customers. The challenge was to kill the queue without killing the vibe.
Approach
We used a Lean UX approach to move fast. Through quick conversations with festival-goers and bartenders, we identified the core problems for both sides of the bar. It was clear we needed a two-sided solution: an effortless ordering app for guests, and an efficient management interface for staff.
My goal was to design a seamless flow that eliminated bottlenecks for everyone.
Long, frustrating wait times
Guests can order and pay on their phones anytime. They only approach the bar when their order is ready for pickup.
Overloaded, stressed bartenders
Orders arrive in a structured, digital queue. Staff can focus on preparing drinks instead of managing chaotic crowds and payments.
Unclear pickup process
A clear QR code system and push notifications tell guests exactly when and where to pick up their order, eliminating confusion.
Complex cup refund system
We later added a self-service validation in the app, shifting the refund process to the customer and freeing up staff.
Testing
Before the festival launch, we ran a crucial test: we turned our office into a bar. One developer played the bartender while the rest of the team placed real drink orders. We timed every step and instantly saw where the bartender's UI was causing friction. Based on this single session, we refined the flow and cut the internal order processing time by 35%. This practical test was invaluable and saved us from major issues at the live event.
Outcome
The app's real test came at the Fairground 2024 Festival. With hundreds of attendees, the results were definitive:
Wait times were cut by 50%, dropping from an average of 25 minutes to under 12.
Approximately 90% of users reported a smoother experience compared to traditional ordering.
Bartender efficiency increased significantly, allowing them to serve more drinks faster.
Learnings
This project reinforced a core principle: great design isn't just about a beautiful UI, it's about optimizing an entire system. The biggest takeaway for me was that the best UX solves real, tangible pain points. We didn't just make a cool app; we made something that genuinely worked better for everyone involved. And that’s what great design is all about.
Results
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed
Let's build something great together.
Have a project in mind or think I’d be a good fit for your team? I’d love to hear from you.
Event Mobile Ordering
Event Mobile Ordering
Event Mobile Ordering
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed
Challenge
At a music festival, the vibe is everything. But nothing kills it faster than waiting in a 25-minute line for a drink, missing your favorite song, and losing your friends. For vendors, these queues mean overloaded bartenders, lost sales, and frustrated customers. The challenge was to kill the queue without killing the vibe.
Approach
We used a Lean UX approach to move fast. Through quick conversations with festival-goers and bartenders, we identified the core problems for both sides of the bar. It was clear we needed a two-sided solution: an effortless ordering app for guests, and an efficient management interface for staff.
My goal was to design a seamless flow that eliminated bottlenecks for everyone.
Long, frustrating wait times
Guests can order and pay on their phones anytime. They only approach the bar when their order is ready for pickup.
Overloaded, stressed bartenders
Orders arrive in a structured, digital queue. Staff can focus on preparing drinks instead of managing chaotic crowds and payments.
Unclear pickup process
A clear QR code system and push notifications tell guests exactly when and where to pick up their order, eliminating confusion.
Complex cup refund system
We later added a self-service validation in the app, shifting the refund process to the customer and freeing up staff.
Testing
Before the festival launch, we ran a crucial test: we turned our office into a bar. One developer played the bartender while the rest of the team placed real drink orders. We timed every step and instantly saw where the bartender's UI was causing friction. Based on this single session, we refined the flow and cut the internal order processing time by 35%. This practical test was invaluable and saved us from major issues at the live event.
Outcome
The app's real test came at the Fairground 2024 Festival. With hundreds of attendees, the results were definitive:
Wait times were cut by 50%, dropping from an average of 25 minutes to under 12.
Approximately 90% of users reported a smoother experience compared to traditional ordering.
Bartender efficiency increased significantly, allowing them to serve more drinks faster.
Learnings
This project reinforced a core principle: great design isn't just about a beautiful UI, it's about optimizing an entire system. The biggest takeaway for me was that the best UX solves real, tangible pain points. We didn't just make a cool app; we made something that genuinely worked better for everyone involved. And that’s what great design is all about.
Results
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed
Let's build something great together.
Have a project in mind or think I’d be a good fit for your team? I’d love to hear from you.
Event Mobile Ordering
Event Mobile Ordering
Event Mobile Ordering
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
I led the design of a mobile ordering app that cut festival wait times in half and was preferred by 90% of users over traditional bar service.
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed
Challenge
At a music festival, the vibe is everything. But nothing kills it faster than waiting in a 25-minute line for a drink, missing your favorite song, and losing your friends. For vendors, these queues mean overloaded bartenders, lost sales, and frustrated customers. The challenge was to kill the queue without killing the vibe.
Approach
We used a Lean UX approach to move fast. Through quick conversations with festival-goers and bartenders, we identified the core problems for both sides of the bar. It was clear we needed a two-sided solution: an effortless ordering app for guests, and an efficient management interface for staff.
My goal was to design a seamless flow that eliminated bottlenecks for everyone.
Long, frustrating wait times
Guests can order and pay on their phones anytime. They only approach the bar when their order is ready for pickup.
Overloaded, stressed bartenders
Orders arrive in a structured, digital queue. Staff can focus on preparing drinks instead of managing chaotic crowds and payments.
Unclear pickup process
A clear QR code system and push notifications tell guests exactly when and where to pick up their order, eliminating confusion.
Complex cup refund system
We later added a self-service validation in the app, shifting the refund process to the customer and freeing up staff.
Testing
Before the festival launch, we ran a crucial test: we turned our office into a bar. One developer played the bartender while the rest of the team placed real drink orders. We timed every step and instantly saw where the bartender's UI was causing friction. Based on this single session, we refined the flow and cut the internal order processing time by 35%. This practical test was invaluable and saved us from major issues at the live event.
Outcome
The app's real test came at the Fairground 2024 Festival. With hundreds of attendees, the results were definitive:
Wait times were cut by 50%, dropping from an average of 25 minutes to under 12.
Approximately 90% of users reported a smoother experience compared to traditional ordering.
Bartender efficiency increased significantly, allowing them to serve more drinks faster.
Learnings
This project reinforced a core principle: great design isn't just about a beautiful UI, it's about optimizing an entire system. The biggest takeaway for me was that the best UX solves real, tangible pain points. We didn't just make a cool app; we made something that genuinely worked better for everyone involved. And that’s what great design is all about.
Results
-50%
Wait Times
+90%
User Satisfaction
+35%
Bartender Speed